Hotel Promotions
Special Inclusions.
Guests will receive the below Special Perks:

• One hydrotherapy session in our luxury Spa & Wellness Centre per person per stay
• A welcome bottle of wine upon arrival

Additional Information: These inclusions are in addition to the All Inclusive amenities. Additional Information will be provided at check-in.
Applicable Dates:
Booking Dates: 21 May 2025 to 31 Jul 2025
Travel Dates: 21 May 2025 to 31 Oct 2025
*Applicable promotions will display with your room selection. Some restrictions may apply.
Special Master Suite Inclusions.
Guests will receive the below Special Perks:

• One hydrotherapy session in our luxury Spa & Wellness Centre per person per stay.
• A welcome bottle of wine upon arrival
• Complimentary late check out or Early Check in (guest can choose preference).

Additional Information: These inclusions are in addition to the All Inclusive amenities. Additional Information will be provided at check-in.
Applicable Dates:
Booking Dates: 21 May 2025 to 31 Jul 2025
Travel Dates: 21 May 2025 to 31 Oct 2025
*Applicable promotions will display with your room selection. Some restrictions may apply.
Honeymoon Inclusions!
Guests celebrating their honeymoon will receive:

A bottle of sparkling wine upon arrival in room + special room decoration 

Important Information: To receive this offer, you must put "Honeymoon Booking" in the Special Service Request section during check-out or call our Customer Care Center and we will be happy to make the notation for you. Wedding certificate (no later than 6 months after the wedding date) is required at check in.
Applicable Dates:
Booking Dates: 20 Jun 2024 to 31 Oct 2025
Travel Dates: 01 Nov 2024 to 31 Oct 2025
*Applicable promotions will display with your room selection. Some restrictions may apply.
All Inclusive Inclusions
All Inclusive Inclusions:

* Luxurious buffet restaurant for breakfast, and options for lunch at our a la carte gourmet restaurant with AC or our spectacular ocean view rooftop for lunch in open air
* Dinner at a selection of 2 gourmet a la carte restaurants (Asian and Mexican) with exclusive selected menus and a specialty Italian buffet restaurant
* Alcoholic and non alcoholic international brands available at 5 different bars within the hotel, including an amazing rooftop bar overseeing the ocean
* High speed Wifi at all areas including the rooms


Additional Information will be provided at check in to your hotel.
Applicable Dates:
Booking Dates: 20 Jun 2024 to 31 Oct 2025
Travel Dates: 01 Nov 2024 to 31 Oct 2025
*Applicable promotions will display with your room selection. Some restrictions may apply.

Resort Details

OnSite Dining
  • Asiatico
    Asiatico brings Far East flavors into light and elegant gourmet dishes. Enjoy all the sophistication of world cuisine in the heart of Riviera Maya.
  • Cachito Cocina Mexicana
    Cachito, The Reef 28’s signature restaurant, offers an exclusive menu designed by internationally-renowned Chef de Cuisine, Margarita Carrillo. While dishes will always be traditional, guests can expect interesting and innovative items in an upscale setting that is warm and inviting. Chef’s delectable reimaginings of classic fare mean guests get to experience dishes inspired by local ingredients and infused with everything from coconut and chili-based sauces to seasonal flowers, herbs, and fresh seafood.
  • Lobby Bar 28
    Our lobby bar welcomes you to The Reef 28 and to the vibrancy of downtown Playa del Carmen. Enjoy our full bar and casual atmosphere as the perfect pregame gathering spot or post-party nightcap.
  • Roof 28
    Roof28 is where guests get a chance to get away and play. Sit high atop our gorgeous hotel, where the low bustle of the city serenades you. Every hour is happy hour amidst the backdrop of the ocean as seen beyond our tantalizing infinity pool. Music, full bar, poolside attire, delicious food, and good times await you during your stay.
  • Veinti8cho
    At the heart and center of The Reef 28 is the fashionable and friendly Veinti8cho. Choose from the buffet or a la carte menus and marvel at the sight of the high ceilings and fresh daily offerings. It's the perfect place, just for two, or for a party of both new and old friends.
On-Site Amenities
  • Concierge desk†
  • Exercise gym†
  • Pool†
  • Spa†
  • Wireless internet connection in public areas
On-Site Wedding Services
  • Please contact the hotel for additional information.

† Fees may apply

On-Site Recreation
  • Golf location (onsite/nearby) †
    The Hard Rock Golf Club Riviera Maya (18 holes par 72) is located right in front of our resort. Designed by Robert von Hagge, this wonderful setting surrounded by exotic nature and ancient Mayan ruins, has a Club House with a golf shop, snack bar and facilities such as a driving range, miniature golf, changing rooms and showers, and shoe rental.
  • Non-Motorized Water Sports †
    Your Reef stay includes unlimited access to non-motorized watersports and watercraft, including sea kayaks, sailboats and stand-up paddleboards at our sister resorts in The Reef Playacar & The Reef Coco Beach.

    Sailboats are available at Reef Playacar only.
  • Pool †
    Rooftop infinity pool with poolside dining and indoor spa pool, both with towel service
Off-Site Recreation
  • Scuba diving †
  • Snorkeling †

† Fees may apply

Guest Reviews

Customer ratings & reviews

TripAdvisor Traveler Rating

TRI_LOGO_ANCILLARY_4.5 3498 reviews
  • TRI_LOGO_ANCILLARY_ 5.0 star tripadvisor rating
    One of the Best Hotel Experiences in Playa del Carmen

    We spent two nights at The Reef 28 and loved it so much that we added an extra night! The room was huge, spotless, and beautifully decorated. On our first night, we had some noise issues in the room, but the next morning the staff happily moved us to a quieter one — and it was perfect. The breakfast was unbelievable — by far the best we had on our trip. So fresh, diverse, and absolutely delicious. The spa and wellness area were also great, making the whole experience even more relaxing. The location was excellent, just a short walk to Playa del Carmen’s main street full of shops and restaurants. But most of all, we were impressed by the staff – everyone was kind, professional, and went out of their way to make our stay special. If we ever return to Playa, we’ll be coming back here without a doubt!

    Jun 24, 2025
  • TRI_LOGO_ANCILLARY_ 1.0 star tripadvisor rating
    This is NOT a luxury place yall lol 😒

    I don't know where all of these amazing reviews came from, but that hotel was old and they just threw lipstick on a pig. The first room they gave me smelled musky and old. I could smell the mold even though they had the AC running. I was supposed to have a partial Ocean View but all I could see were dilapidated buildings an abandoned buildings that also looked old. The restaurant that was open at the time only had one or two pescatarian friendly dishes, and the fish was Bland it had no seasoning nothing authentically Mexican about it at all. It's right next to 5th Street so if you're looking to go there that's good, but just know that all of the food over here is for American tastes. If you're looking for authentic Mexican food, don't go anywhere near over here. I paid the extra $15 to go to the beach club which is about a 7 to 10 minute walk. I get there and because it's seaweed season, it smelled like dead bodies and the beach club was closed. It was 6:00. And of course there's the timeshare thing they try to rope you in with promising things like transportation for free back to the Cancun airport, or a free 60 Minute massage to listen to a presentation for 90 minutes. I didn't stay there long enough to try anything else out. I checked out and left.

    Jun 20, 2025
  • TRI_LOGO_ANCILLARY_ 5.0 star tripadvisor rating
    10/10

    Wonderful food, and accommodations. Close to the downtown Playa area. Amazing staff, that goes above and beyond, Francisco is the best!

    Jun 17, 2025
  • TRI_LOGO_ANCILLARY_ 5.0 star tripadvisor rating
    Very good

    Francisco was amazing!!! Food was good, view was beautiful and the drinks were plentyful! We will come back again soon.

    Jun 17, 2025
  • TRI_LOGO_ANCILLARY_ 5.0 star tripadvisor rating
    Reef 28 Roof Bar

    Francisco was the greatest waiter ever!!! We loved him and his attentive service! He was right on top of replenishing our drinks and giving great suggestions about food that we should be ordering. You will never regret hanging out at the rooftop bar at reef 28!

    Jun 17, 2025
Hotel advisories
  • AdvisoryThere will be a $4 per day, per room Environmental tax fee. This can be paid by guest upon arrival. This amount is not included in your vacation price and will be collected at your hotel. These funds are being used to protect, maintain and conserve the natural beauty of the destination in the area and its surroundings.
General Policy
  • Check in: 3:00 PM
  • Check out: 12:00 PM
  • Minimum check-in age: 18
  • General policies:

    Check-in Policy - Hotel requires a credit/debit card authorization or cash deposit upon check-in for incidentals; this will place a hold on your funds.

    Convention Policy - Individuals attending a convention cannot book this property for their stay. If found attending a convention, guests may be subject to higher room rates upon arrival.

    Hotel Spring Break Policy - The hotel will not accept any student groups. Student groups are considered young kids between 16-22 years old. Valid for stays 11/01/2022 onwards. 

    Transfer Policy - A price may display when children stay free, if your vacation includes transfer to your hotel.

    General Information - Room taxes and service fees are included in vacation price.  Minimum night stay restrictions may apply.  Reservation changes may not be permitted unless authorized by the hotel.

    Resort Fee – (Leave Resort Fee information if travel is still current.)

    Spring Break Policies-The hotel will not accept any student groups. Student groups are considered young kids between 16-22 years old.

    The king bed is optional, and will be an additional $10 per day, payable at the hotel.

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