Hotel Promotions
Extra Perks.
In addition to the Premium Inclusions, guests will receive:

*Welcome bottle of wine upon arrival in the room
*20% discount on Spa services at the inhouse spa and wellness of the hotel


Additional Information will be provided at check-in.

Applicable Dates:
Booking Dates: 01 Aug 2025 to 11 Sep 2025
Travel Dates: 01 Aug 2025 to 30 Jun 2026
*Applicable promotions will display with your room selection. Some restrictions may apply.
Honeymoon Inclusions!
Guests celebrating their honeymoon will receive:

A bottle of sparkling wine upon arrival in room + special room decoration 

Important Information: To receive this offer, you must put "Honeymoon Booking" in the Special Service Request section during check-out or call our Customer Care Center and we will be happy to make the notation for you. Wedding certificate (no later than 6 months after the wedding date) is required at check in.
Applicable Dates:
Booking Dates: 20 Jun 2024 to 31 Oct 2026
Travel Dates: 01 Nov 2024 to 31 Oct 2026
*Applicable promotions will display with your room selection. Some restrictions may apply.
All Inclusive Inclusions
All Inclusive Inclusions:

* Luxurious buffet restaurant for breakfast, and options for lunch at our a la carte gourmet restaurant with AC or our spectacular ocean view rooftop for lunch in open air
* Dinner at a selection of 2 gourmet a la carte restaurants (Asian and Mexican) with exclusive selected menus and a specialty Italian buffet restaurant
* Alcoholic and non alcoholic international brands available at 5 different bars within the hotel, including an amazing rooftop bar overseeing the ocean
* High speed Wifi at all areas including the rooms


Additional Information will be provided at check in to your hotel.
Applicable Dates:
Booking Dates: 20 Jun 2024 to 31 Oct 2026
Travel Dates: 01 Nov 2024 to 31 Oct 2026
*Applicable promotions will display with your room selection. Some restrictions may apply.

Resort Details

Dining
OnSite Dining
  • Asiatico
    Asiatico brings Far East flavors into light and elegant gourmet dishes. Enjoy all the sophistication of world cuisine in the heart of Riviera Maya.
  • Cachito Cocina Mexicana
    Cachito, The Reef 28’s signature restaurant, offers an exclusive menu designed by internationally-renowned Chef de Cuisine, Margarita Carrillo. While dishes will always be traditional, guests can expect interesting and innovative items in an upscale setting that is warm and inviting. Chef’s delectable reimaginings of classic fare mean guests get to experience dishes inspired by local ingredients and infused with everything from coconut and chili-based sauces to seasonal flowers, herbs, and fresh seafood.
  • Lobby Bar 28
    Our lobby bar welcomes you to The Reef 28 and to the vibrancy of downtown Playa del Carmen. Enjoy our full bar and casual atmosphere as the perfect pregame gathering spot or post-party nightcap.
  • Roof 28
    Roof28 is where guests get a chance to get away and play. Sit high atop our gorgeous hotel, where the low bustle of the city serenades you. Every hour is happy hour amidst the backdrop of the ocean as seen beyond our tantalizing infinity pool. Music, full bar, poolside attire, delicious food, and good times await you during your stay.
  • Veinti8cho
    At the heart and center of The Reef 28 is the fashionable and friendly Veinti8cho. Choose from the buffet or a la carte menus and marvel at the sight of the high ceilings and fresh daily offerings. It's the perfect place, just for two, or for a party of both new and old friends.
On-Site Amenities
  • Concierge desk†
  • Exercise gym†
  • Pool†
  • Spa†
  • Wireless internet connection in public areas
On-Site Wedding Services
  • Please contact the hotel for additional information.

† Fees may apply

On-Site Recreation
  • Golf location (onsite/nearby) †
    The Hard Rock Golf Club Riviera Maya (18 holes par 72) is located right in front of our resort. Designed by Robert von Hagge, this wonderful setting surrounded by exotic nature and ancient Mayan ruins, has a Club House with a golf shop, snack bar and facilities such as a driving range, miniature golf, changing rooms and showers, and shoe rental.
  • Non-Motorized Water Sports †
    Your Reef stay includes unlimited access to non-motorized watersports and watercraft, including sea kayaks, sailboats and stand-up paddleboards at our sister resorts in The Reef Playacar & The Reef Coco Beach.

    Sailboats are available at Reef Playacar only.
  • Pool †
    Rooftop infinity pool with poolside dining and indoor spa pool, both with towel service
Off-Site Recreation
  • Scuba diving †
  • Snorkeling †

† Fees may apply

Guest Reviews from BeachBound Customers

Customer ratings & reviews

TripAdvisor Traveler Rating

TRI_LOGO_ANCILLARY_4.5 3534 reviews
  • TRI_LOGO_ANCILLARY_ 5.0 star tripadvisor rating
    Great place!

    Great lunch at the roof top! Best service from Francisco who recommended us the best drinks and was super nice and helpful!

    Aug 19, 2025
  • TRI_LOGO_ANCILLARY_ 5.0 star tripadvisor rating
    So fun!

    Francisco was great! Service was great and views were amazing! So much fun not too crowded. Pool was clean and uncrowded

    Aug 18, 2025
  • TRI_LOGO_ANCILLARY_ 5.0 star tripadvisor rating
    Reef 28 is the place to go!

    Heading to Reef 28 for our honeymoon was the best decision ever! The staff were so friendly and went above and beyond on numerous occasions to make our stay special. The highlight were the breakfasts in Cachito, the food was delicious and the staff were amazing, always friendly and interested in what we were doing, they even provided a special treat to help celebrate our honeymoon. The pool at the top was a wonderful place to relax too. We will be back!

    Aug 16, 2025
  • TRI_LOGO_ANCILLARY_ 5.0 star tripadvisor rating
    Mexico 2025

    Wonderful boutique hotel, amazing food and drinks... Great service, all around perfect city Hotel with no beach.

    Aug 14, 2025
  • TRI_LOGO_ANCILLARY_ 1.0 star tripadvisor rating
    NO REEF FOR ME

    i was told if i ordered something and didnt eat i would have to pay. it was an all inclusive so why that!!! Never again

    Aug 06, 2025
Hotel advisories
  • AdvisoryThere will be a $4 per day, per room Environmental tax fee. This can be paid by guest upon arrival. This amount is not included in your vacation price and will be collected at your hotel. These funds are being used to protect, maintain and conserve the natural beauty of the destination in the area and its surroundings.
General Policy
  • Check in: 3:00 PM
  • Check out: 12:00 PM
  • Minimum check-in age: 18
  • General policies:

    Check-in Policy - Hotel requires a credit/debit card authorization or cash deposit upon check-in for incidentals; this will place a hold on your funds.

    Convention Policy - Individuals attending a convention cannot book this property for their stay. If found attending a convention, guests may be subject to higher room rates upon arrival.

    Hotel Spring Break Policy - The hotel will not accept any student groups. Student groups are considered young kids between 16-22 years old. Valid for stays 11/01/2022 onwards. 

    Transfer Policy - A price may display when children stay free, if your vacation includes transfer to your hotel.

    General Information - Room taxes and service fees are included in vacation price.  Minimum night stay restrictions may apply.  Reservation changes may not be permitted unless authorized by the hotel.

    Resort Fee – (Leave Resort Fee information if travel is still current.)

    Spring Break Policies-The hotel will not accept any student groups. Student groups are considered young kids between 16-22 years old.

    The king bed is optional, and will be an additional $10 per day, payable at the hotel. (Upto 10/31/2025)

    effective - 11/1/2025

    The king bed is optional, and will be an additional $7 per day, payable at the hotel.

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