Hotel Promotions
All Inclusive Inclusions
The All-Inclusive amenities include the following:
•Top brand food and drinks
•Cocktails and snacks
•Central Market buffet Restaurant
•Minibar included (restocked every 2 days)
•3 themed à la carte restaurants*
*One buffet dinner can be changed for an à la carte dinner in one of the themed restaurants for every 4 nights' accommodation. Applicable to bookings with a minimum stay of 4 nights (booking required and subject to availability).

Important Information:
See front desk for more information. Inclusions are subject to change.
Applicable Dates:
Booking Dates: 13 Mar 2025 to 31 Oct 2025
Travel Dates: 01 May 2025 to 31 Oct 2025
*Applicable promotions will display with your room selection. Some restrictions may apply.
Half Board Inclusions
Guests who book Half Board will receive breakfast and dinner daily.

Important Information:
Drinks and gratuities are not included.
Applicable Dates:
Booking Dates: 13 Mar 2025 to 31 Oct 2025
Travel Dates: 01 May 2025 to 31 Oct 2025
*Applicable promotions will display with your room selection. Some restrictions may apply.

Resort Details

OnSite Dining
  • Central Market
    buffet restaurant offering market cuisine with themed corners featuring show cooking and a terrace with amazing sea views.
  • La Boîte Dinner & Show
    a pleasant space to spend a fun evening. During the evening it offers different live shows, as well as the Daisy Minidisco so that the children can have a great time. And, depending on the season, La Boîte offers an innovative show-dinner concept.
  • Mike’s Coffee
    specializing in tea, coffee and pastries, as well as a selection of smoothies, ideal for cooling down when the weather gets hot.
  • Rooftop Upper Events Bar (seasonal)
    located on a terrace on the top floor of the Front Desk building with panoramic sea views. Ideal for holding events. 
  • Route 66 (seasonal)
    à la carte restaurant specializing in grilled meats. Exclusively for dinner.
  • Sakura Teppanyaki
    Asian restaurant with Teppanyaki grills. Exclusively for dinner (recommended for adults only).
  • Stromboli
    à la carte Italian restaurant with pizza oven on display. Exclusively for dinner.
  • Sunset Infinity Pool & Bar
    located on a terrace on the top floor of the Privilege building next to a spectacular infinity pool with magnificent sea views.
  • The Circle Pool & Snack Bar
    poolside snack and drinks service.
  • The Dome Bar
    bar located in the lobby that features a terrace with spectacular views of the sea.
  • The View - Privilege Lounge & Restaurant
    à la carte restaurant featuring international market cuisine located next to the Privilege Lounge. Breakfasts and dinner service.
On-Site Amenities
  • 24-hour front desk
  • Beauty shop/salon†
  • Concierge desk†
  • Hairdresser/barber†
  • Housekeeping - daily
  • Laundry Facilities†
  • Meeting rooms†
  • Parking†
  • Room service†
  • Wi-Fi

† Fees may apply

On-Site Recreation
  • Golf †
  • Gym †
  • Jacuzzi †
  • Pool †
  • Sauna †
  • Spa †

† Fees may apply

Guest Reviews

Customer ratings & reviews

TripAdvisor Traveler Rating

TRI_LOGO_ANCILLARY_4.5 2281 reviews
  • TRI_LOGO_ANCILLARY_ 5.0 star tripadvisor rating
    10/10 hotel WOW!!!!

    We just got back from h10 Atlantic sunset. We had the most amazing holiday with our two 4 year old boys. The room was lovely, the food was great, good drinks. We spent the majority of our time round the kids pool which my boys loved swimming. The stand out part of the holiday for me was the kids animation team. They come out every hour or so and get all the kids involved in games/dances etc. they are all so enthusiastic and friendly. And make such an effort to learn all the kids names and say hi. There’s also a hotel mascot called daisy. Which comes out and does a dance, takes photos with the kids, high fives. My two absolutely loved this. There is also a kids disco at 8:30 every night. Followed by an evening entertainment show at 9:00. I would highly recommend if you can get a pool view room. As apposed to a room which overlooks the hard rock hotel. They were doing work there renovating the pool area (we barely heard noise from the drills etc) but if you were over looking it could be different. I’m also sure it would be noisy if they had parties etc. There isn’t too much around the hotel. But we had been to costa Adeje before so one evening took a taxi there. It was less than €20. Another day we took the bus from outside the hotel to los cristianos beach which was lovely. The only small critiques I could say, the buffet gets a little repetitive, we also weren’t able to use the Japanese restaurant as it’s 12 years and older but that looked fantastic. The Italian and route 66 were good. It would also be great if you could get more pool side snacks for lunch. Chips, toasties etc. you have to either book and go to the pool restaurant, or the buffet. And the bars only serve crisps or peanuts as snacks. Mikes Coffee is fantastic for a drink and slice of cake. All in all I would say we had an incredible time. And it was essentially 10/10. My boys had the most amazing holiday which was the main thing. I would highly recommend to anyone to stay here if they were going to Tenerife. I would look to come back in the future

    Jun 15, 2025
  • TRI_LOGO_ANCILLARY_ 5.0 star tripadvisor rating
    Delicious!

    Beautiful food, beautiful service. Ihara was amazing and really looked after. Hopefully we can visit again before we leave. The burrata starter was amazing and well worth it. Pizza was also delicious and a must have. Thank you for such a wonderful evening

    Jun 14, 2025
  • TRI_LOGO_ANCILLARY_ 5.0 star tripadvisor rating
    The best staff in tenerife!

    This was our 5th time visiting this hotel and each time it just gets better! We stayed in the privilege rooms where the infinity pool and bar on the 6th floor is simply stunning. The hotel is spotlessly clean, well kept gardens, quality food but the best part is the staff. We have made great friendships with Marcos, Katia, Lucia and Martha who are just amazing and so welcoming everytime. In the privilege restaurant the view, the team are absolutely wonderful, Xuan, Jose and all the team have the best customer service skills and really care for the guests. They knew my favourite coffee was with skimmed milk and always made sure I was looked after, thank you so much! David in the lobby bar is so nice and also Diego in route 66 is always so kind and helpful! The staff in this hotel are the best in Tenerife and we cannot wait to return! Thank you!!!!!

    Jun 13, 2025
  • TRI_LOGO_ANCILLARY_ 5.0 star tripadvisor rating
    Best Hotel in Tenerife

    The hotel exceeded our expectations in terms of quality, service, and cleanliness, making it an excellent choice for an ultimate, relaxing getaway. The rooms are fantastic—large, modern, with safes, complimentary water, efficient air conditioning, and super comfy beds. The staff are incredibly helpful and courteous, providing top-notch service throughout our stay. Every area of the hotel, from the pool deck to the dining venues, felt immaculate and well maintained. We can’t wait to return!

    Jun 09, 2025
  • TRI_LOGO_ANCILLARY_ 5.0 star tripadvisor rating
    Great new hotel, moden and big but with a privilege feeling and some great restaurants.

    Excellent AI hotel, located in a quieter part than Playa de los Americas. The hotel is perhaps 5 or 6 years old, not a high rise bur a series of 3 interconnected 5 storey high buildings. The hotel has several pools, heated, 1 sweet water, the others salty, with 2 infinity pools, one on the ground floor and one roof too for customers of their privilege rooms. The latter pool being absolutely stunning. Their standard privilege rooms are all big, circa 30 to 35sqm with a large balcony (much better than Ibero stars 4 or 5 *) and a family of 3 fit well without lacking any space to move around the beds. The venue packages includes free parking, plenty of it, after check-in, we got to park our car right next to the lift going up the privilege building, which is the furthest one from the lobby area and from the Hard Rock Hotel (there weren't any loud Friday night open air party during our 1 week stay, despite a pretty full season). The kids club has a limited range of activities for bigger kids, of 6 and above, despite plenty of space outside, they mostly set activities around drawings inside, rather than games or outside activites (like at Ibero star). Food wise, as many other have wrote, the buffet is a weak point for a 5*, it is definitely 4*. But, within Privilege package you can have daily diner or lunch at the various restaurants, according their opening times, we tried them all, and have to say that " The View" restaurant was simply outstanding in term of quality and service, some of the others were good, but not as much, and the Japanese (Sakura) an absolute disappointment in term of service and food quality, no surprises I would say, hard to get decent Japanese food in the middle of Tenerife, but even the staff was weak there (extreme long waiting times and slow service). Thumbs up to the staff of "The View",  Xuhan, Riccardo, Marta, Katia, who have showed the competence level of a Michelin starred staff, friendliness and spot on every time. Great staff ! The beverages accessible throughout the venue as Privilege are of better quality, and the existence of a separate lounge with self accessible drinks, which is open longer than the outdoor bar, is part of the better experience too. On the disappointing side was our check in experience, extremely slow and no "Privilege" separate desk, despite the brand policy, very limited desk support, if none, when we asked help to book their restaurants (impossible for the first 2 days via the app) till we complained to guest relations who immediately reacted, delat withe the issue but asked us "why didn't we come forward earlier"... Management, please make receptionist accountable as well for customer experience, they aren't here just to hand keys... All in all, a very good experience if you select the Privilege AI package, food at the restaurants is definitely worth it and the separate roof top pool is so quiet and pleasant with plenty space and a separate bar over there, spa access is as well included, which was a great fall back the 2 days weather turned to be colder. All the benefits enhanced our stay. The Kids club exist but has limited activities for school age kids and their app to manage the restaurant is not providing much priority to privilege customers to book anything. Except that, we loved every bit of our stay there and would contemplate to come back

    Jun 09, 2025
General Policy
  • Check in: 3:00 PM
  • Check out: 12:00 PM
  • Minimum check-in age: 18
  • General policies:

    Check-in Policy - Hotel requires a credit/debit card authorization or cash deposit upon check-in for incidentals; this will place a hold on your funds.

     Convention Policy - Individuals attending a convention cannot book this property for their stay. If found attending a convention, guests may be subject to higher room rates upon arrival. 


    General Information - Room taxes are included in vacation price. Minimum night stay restrictions may apply. Reservation changes may not be permitted unless authorized by the hotel.
  • Pet policy : Pets Allowed

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